在线企业意识到联属网络营销是增加销售额的最有效方式之一。 其低成本和基于绩效的营销产品和服务模式也使其比电子邮件营销更受欢迎。 事实上，统计数据显示，到 2021 年底，联盟营销将很快超过电子邮件营销。
也就是说，联盟营销被认为是通过博客获利的最佳方式之一。 因此，找到一个好的合作伙伴是有益的。 即便如此，任何在线业务都可能与找到合适的联盟营销商的繁重有关。
在本文中，我们将探讨附属链接的结构。 然后，我们将解释如何识别竞争对手的会员 URL 以及进行促销的会员营销商。
会员链接是具有唯一会员 ID 的特殊 URL。 它有助于识别您的网站并将自然流量吸引到特定网站。 商家还使用它们来识别谁向他们的网站发送了流量，并确定谁将销售归功于谁。
通常，会员链接与其他 URL 类似，只是它们具有附加信息，例如会员的 ID 或网站以及您宣传的特定页面，以帮助客户登陆正确的页面。
这些特征在字符串中的位置因商家而异。 例如，Amazon Affiliates 将站点 ID 放在商品 ID 之后，而其他网络则相反。
If the code after the product ID (B073QXYW38) is removed, the link (https://www.amazon.com/dp/B073QXYW38) still works because the values after the product ID show how the customer found the product.
The code after the product ID is the link identifier. In our example, it’s linkCode=ogi&tag but in most cases ‘?tag=097-20’ is used. This code identifies the content creator who sent the reader to Amazon to purchase the product. In our example, the blogger’s ID is Goodhousekeeping.
With thousands of affiliate programs, it’s essential to identify possible identifiers without actually clicking on the link. One method is to keep an eye out for these four words in URLs you suspect to be affiliate links:
The words are often followed by an ‘a’ or ‘=’ and a word, number, or name, which is the affiliate marketer’s ID.
Using a Link Analysis Tool to Find Affiliate Links
If you know what you’re looking for, you can easily spot affiliate marketing. Here’s a step-by-step guide to help you spot competitor practices.
The first step to finding reliable affiliate bloggers is to look for a tool specially designed to discover and analyze backlinks. For this discussion, we’ll use Ahrefs because it focuses on backlinks to provide marketers with in-depth insights about new and lost backlinks. Its primary tasks include:
- Reviewing competitor link profiles to discover link building opportunities
- Identifying top-performing competitor content to identify new ideas for content strategy for your site
- Finding websites linking to broken pages on your site
After signing up with Ahrefs, open the website and paste the domain or URL, e.g., https://competitor.com
Choose the exact domain or URL mode from the drop-down menu.
View the backlink report on the left-hand menu:
You’ll see the backlink the competitor uses and lots of data including the site’s traffic (the estimated search traffic to the linking page), referring page (where the link originates), and anchor text (the text using in link building).
Next, export the links from Ahrefs into an Excel sheet to create a list of links you can use for link building.
How to Reach Out to Affiliate Bloggers
After you’ve compiled a list of links, you still need to find the email addresses for the affiliates in order to reach out.
Most bloggers don’t mind helping a growing brand. Besides, it’s a win-win situation; they can earn passive income and you can advertise your products to their audience. However, the way you approach them can make or break your marketing strategy.
Here are 7 tips on how to reach out and connect with affiliates
1. Cut to the Chase: Use Grovia
If you want the most complete affiliate recruitment solution on the market, you should check out the Partner Discovery software at Grovia. This tool finds top-ranking content publishers for the keywords you want to rank for.
Grovia gives you links to relevant sites and contact information for authors, editors, and decision makers. It collects your contacts in the CRM, then allows you to create custom email sequences from the dashboard. We’d happily recommend this time-saving tool to any affiliate manager.
2. Write a Straightforward Message
The blogger may have other marketers requesting to advertise through their platform, so you want to get to the point right away. Note that there’s a fine line between being careless and straightforward too. You don’t want your email to end up in the trash.
3. Make an Offer
This is one question that goes through the blogger’s mind when you ask them to promote your product or service. Unless you’re a big brand, you’re bound to gain more customers through link building. The offer should be tailored to the blogger you’re talking to. For bloggers, it can be a percentage of the sales made.
4. Tailor the Email to Each Blogger
It’s tempting to create an email list and pitch using the same email to all the recipients. Although, we recommend that you take the time to personalize your message. Every blogger is different; a paid review offer may lure some while others may find it off-putting.
As such, it’s essential to tailor the pitches to the blogger’s preferences. Research the types of blog posts they like and what they’re currently doing to earn a living. Such information can help you write a good pitch and woo them with an attractive offer.
Be as creative as you can! You can even create short videos using video editors like Movavi so your email stands out.
5. Ask them to Review Your Product or Service
Product reviews are an effective affiliate marketing strategy. Although, it’s important that a blogger’s content is related to your products or services.
6. Send a Follow-up Email
Sending a follow-up email shows the blogger that you want to work with them. They also come in handy if they didn’t read the first email, or it got lost. It’s best to leave a good impression even if they don’t respond.
7. Offer a Unique Commission
If you’re going to ask a blogger to be an affiliate, it’s best to give them a different commission. Such incentives encourage them to promote your products regularly.
Affiliate marketing remains the most effective way of increasing reach and sales or growing a brand, but the strategy you use matters. Analyzing affiliate link structures from competitors and other sources is a good start because it makes it easy to find potential affiliate bloggers.
In this article, we covered:
- How to identify websites that use affiliate marketing
- How to use a link analysis tool, such as Ahrefs, to find affiliate links
- How to reach out to marketers and recruit them to your affiliate program
When it comes to blogging, rankings are primarily dictated by content quality; thus, finding out where your competitors are linking might just put your business ahead in the affiliate marketing game.
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Affiliate Link Disclosure